Square Jaw Creative

TV, SOCIAL, OOH, PRESS, DIGITAL and D/M

This an integrated campaign for Platinum Skies retirement homes. It is also another ‘One Person Ad Agency’ project working directly to the client. I created the strategy, wrote the brief, conceived the campaign and developed the executions. Hands-on with the production, I also wrote and directed the TV and Social, as well as do the photography for the posters, press, interactive and D/M (with the added bonus pleasure of personally making the little model folk and their model world). The campaign did well to define the brand and convey its product offering in a more surprising way.

Creative Director, Copywriter, Art Director, Strategy, Producer & Director.