Cyber Clinic
This is another one person advertising agency project, delivering a campaign for a cyber security firm. Working closely with the company owner, it was quite straightforward to write a creative brief which well matched and met the brand’s needs and objectives. I liked the term of calling a cyber security service a “clinic”. So I felt this would be a good hook and memorable way to link a campaign thought and messaging to the company. For any business concerned or suffering a cyber security threat, they could be reassured to know “the doctor will see you now”. In my experience, social media needs to work even faster than an outdoor poster. So given this campaign was to run in LinkedIn, I made sure each execution would lead with a provocative and attention grabbing headline that could then smarty lead into the service offering, campaign thought and brand. Given the rather grey and uninspiring marketing that exists on LinkedIn normally, this had great stand-out value. It also gave the brand a clear point of positioning and differentiation for the long term.