Jackson & Willow
Like many brands that hire me directly, this was also a case of working closely with the owner. The story behind the product was the owner’s frustration that her children didn’t have the right type of shampoo. So she made her own and with it wanted to make the most loudest splash possible from the limited marketing spend available. With a lot of experience dealing with challenging budgets, I was confident we could achieve this while still maintaining high production values and a sense of premium quality. So I had to take on many different roles to ensure high standards were met and even had to serve as an unofficial wrangler of several wayward children during the shoots. The resulting work proved to be a great launch campaign and collateral for many assets in the long-term.