Felt Music
I often work with studios who perform, publish and licence music for TV, film and marketing. So one day, such a company asked me to work for them. What I found particularly interesting about Felt Music, is they effectively offered every type of music service. For want of a better word, they were like a Swiss Army knife given the levels of tools and assistance they could offer any client who might be seeking the use of music. So this struck me as a basis for a memorable and great way to explain the services of this company to its audience. The objective of this advert was only to appear as a one-off full page press ad in campaign magazine. However, it proved so successful for the client, that they ended up running it repeatedly, in many different forms and publications. As it goes this was another example of working directly with brands and also being hands-on during the production. Indeed I shot the final image in my back garden using a real pen knife, with very little retouching required afterwards. It always goes to show that a big idea is always larger than any potential budget.