Square Jaw Creative

Creative Director, Copywriter, Art Director & Co-Director

Shreddies had an existing strategy of being “too tasty for adults”. The previous work was okay, but it struck me as being a rather exclusive strategy. Understanding that kids have a wonderfully lateral sense of humour, I decided to open up the campaign idea. So my idea was Shreddies now being too tasty for just about anything (even inanimate objects). I love illustrating cartoons, which made this an effortless campaign to write, execute and draw up. Working closely with the great talents at AKA, I illustrated and developed the storyboards (my job incidentally before being a professional creative) and co-directed the animation. Matt Lucas as always proved to be an absolute brilliant performer and comedy actor.

TV, OOH POSTERS and PRESS