When facing terminal illness, it is not what you earned and owned that you value. It is only how much and who you have loved. This social media campaign ran on Valentine’s Day to remind us all of what really matters most in life and beyond. When handling charity and serious causes, it is always best to just be honest and frame that truth well -to avoid taking away power or being too advert-like. So accordingly, these are real love notes from very real hearts.
SOCIAL MEDIA CAMPAIGN