Ford
Probably the most star studied campaign I have ever worked upon. This was intended for different Ford dealers up and down the country. It often disappoints and surprises me how radio is not better realised as a medium. As it’s such an opportunity to really stand out, exactly because most other radio ads are comparitively bland and expected. So I developed a campaign idea and scripts where we would hear amateur styled poetry (delivered by highly talented actors, who in reality were anything but amateur). Each Ford dealer had their own type of car, so this proved a nicely alternative creative platform to talk about the added accessories and options available for each vehicle. The cast of this budding Poet Society included Jim Broadbent, Timothy Spall, Ray Winstone and John Sessions to name a few of the highly talented artists who contributed to this campaign. Interestingly, I discovered some were method acting by style and others perhaps more ad-lib in their technique. So as an earlier campaign in my career, working with such talent gave me a very good learning exercise in how best to direct different styles of actor. They taught me a lot and apparently shifted quite a few Fiestas too.