Kentish Pip Cider
This is another example of working as a one person ad agency directly with a client. The owner of this company was a very interesting and impassioned advocate of cider. What struck me as a particularly powerful benefit and differentiator, was this cider pointedly used individually selected apples. Indeed Kentish Pip would only use a certain type of apple (instead of a mass random assortment of apples as would be standard industry practice normally). So this already struck me as a really good strategy and USP, namely “accountable apples”. The client was really pleased with this positioning and we went straight into production with what would be much more POS and retail based marketing within pubs themselves. And this is where the client knew the campaign was successful, because most of the bar mats got stolen.