Square Jaw Creative

This campaign quite literally saved Wall’s bacon (and sausage). At the time, the brand had lost its way and had absolutely no benefit offering by way of differentiation to competitors. So strategically I believed the best idea seemed to be shamelessly playing upon a national fondness for sausage and bacon (along with associating that affectionate nostalgia with the longstanding name of Wall’s). The following campaign hugely revitalised awareness and attraction to the brand, along with significantly improving sales. It also managed to rustle up a few awards as well.