Marie Curie
Marie Curie had been using social media with very mixed results, perhaps unsurprisingly. Because social actually has an even quicker lifespan to perform than a poster, given how fickle and fast we all scroll through feeds. So I recommended to the client that the opening frame of any social needed to instantly arrest an audience. To get even more bang for their limited buck, I also suggested using existing footage from some of the staggeringly inspirational and beautiful humans who had shared testimonials of their own deeply touching stories. After going through approximately two boxes of Kleenex tearfully reviewing this footage, it was then quite straightforward to edit highly moving and poignant executions for the next social campaign. In doing so I made sure each film had an overarching thought which opened with a well connected and attention grabbing headline. The following campaign generated more donations in just 2 days than Marie Curie had ever previously experienced with Social Media.