E4
Channel 4 is a great place to work and a lovely station to behold. So it was a delight to be handed a branding brief for E4. This particular TV ident idea featured who would become their main channel presenter, Peter Dickson. His character would deliberately seem crassly out of step, as someone more akin to being a voice over from advertising world than a hip TV channel. So here is VO Man shamelessly promoting an especially high interest loans company. What I found interesting during the production, is many of those involved as well as onlookers often assumed this thing was for real. Indeed, some of these people were actually considering getting a loan from E4. This only underlined my realisation that audiences really do like true advertising (no matter how raw that truth). Anyway, thankfully no one was a victim of a shark attack in this instance . However, it wasn’t until seeing it on TV that one of my friends realised that I had used his mother as an OAP prostitute.