Hollyoakes
This was an interesting challenge as a brief. I had no experience of this TV soap whatsoever (and in all honesty would’ve likely need to have been held at gunpoint to watch it). So I asked for an explanation of its synopsis. What struck me as interesting is how inexplicably everybody in this show was so beautiful and glamorous looking, despite being from a very ordinary part of Britain. How could such a blaring beauty spot like this exist in the UK? Yet this was also a distinguishable and very ownable quirk to this show, which I felt had to be part of the campaign idea. So I wrote the line “rub some Hollyoaks on it”, rationalised how the campaign thought would work and off into production it went. This campaign remains a favourite with Hollyoakes fans still today.