Square Jaw Creative

It is always an honour and best of karma to work with any charity as a creative. This campaign was no exception. What struck me most about the service of this charity, were the sheer numbers of those who needed help. This is where I felt the long used strapline “poppy support” could have even more meaning and potential. So using the statistics, my creative approach was to show how the RBL were using poppies to quite literally support those affected by previous battles. The campaign was only intended to run for one year. Yet it proved so successful, that this work ran concurrently for a couple of years. It was an honour to help serve those who have served us.