Q Magazine
Q magazine wanted to talk about their new website. Creatively, I liked the thought that thousands of album reviews were at the fingertips of readers. So this was my idea, to show the visual relationship of grooves in a vinyl record to that of a fingerprint. I drew up the idea and showed it to the ECD. It was approved immediately and I was asked to start making it with no real production budget. So that is my fingerprint, rendered after several filters to appear more graphic and closer to the grooves of vinyl. We quickly Mac’d up the record label which efficiently doubled to served as a vehicle to deliver the headline and body copy. This ad was then live by the end of the week. This is a good example of where there is an idea, there is always a budget and way to make it.