Square Jaw Creative

In all honesty and due credit, this was an existing campaign which was struggling for new executions. So I didn’t have the opportunity to rewrite the campaign thought or develop a different strategy. However with that same savviness of understanding campaign thinking, is where it is quite straightforward as an exercise to develop and to continue existing campaigns further. This is where I find it a positive and pleasing challenge contributing to already established campaigns. It is a mixture of respecting the original author as well as being thoughtful enough to bring something new to the party (like a good cover song).