Nescafé Ice
Nescafé were about to pull this product. So it was decided to instead give ICE a new lease of life with clubbers. So shamelessly, this was the suggested idea from myself and Rob Brown. The client loved the thought of an invincible seal who was so wired and intuitive from taking caffeine and I was given permission to develop the campaign. It was an absolute delightful project to work on, as I basically was given charge to spend my working day conjuring up and drawing amusingly edgy cartoons (a pastime that used to get me detentions at school previously). It ran in many guises as a campaign, form huge wrap arounds that covered Center Point to experiential interactions where clubbers could step into branded photo booths to send images of themselves with the Artic characters. The resulting marketing spared a lot of unused product wastefully going to a landfill, with anything that was left on the shelves nicely sold. I can also claim no polar bears or Inuits were harmed during production.