VO Man
This was a PR campaign intended to uplift and reinvigorate the career of voice-over artist Peter Dickson. I met Peter one day doing a radio ad for Wall’s. However it wasn’t until directing this recording, that I realised he was the actual Voice Over Man character from the Steve Wright show. So when latterly he asked me to produce a PR campaign, it was a natural choice that I extend the VO Man character into print, Direct Marketing and to also shamelessly litter the waiting rooms of recording studios throughout London with promotions. The idea was to develop alternative postcards from VO Man. Each postcard would cover his different fields of expertise (like advertising, gaming, TV shows and so on). Initially I presented the idea as rough cartoons to Peter, who loved them and just wanted to run the drawings as they were. But I felt the images would feel even more moving and memorable if they were shot in real life, -so the campaign went into production. I didn’t have much budget available to do the photography, so it was a handmade effort where things like wardrobe, casting and location had to be quite rough and ready. Yet despite constraints, I remained sure the idea never lost its sight or weight. Indeed after seeing the resulting PR campaign, E4 loved it and took on Peter as their main presenter for the channel (as would ITV and X Factor). Mr.Dickson would then go on to be the most well used voice over artist of Britain. We never got a complaint for littering the waiting rooms of London recording studios.